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Transforming data and research into customer engagement, product growth, and business success

Areas of Focus

  • B2B SaaS Platforms

  • Product-Led Growth

  • AI-Powered Services

  • Prospect Engagement

  • Onboarding

  • UX & User Satisfaction

  • Apps 

  • Team Development

  • Research & Design Operations

List of Services

Sigma Computing screenshot linking to PLG case study

DESIGN PRODUCT LED GROWTH

Design experiences that drive prospect engagement and sales

Pac-12 Networks app screenshot linking to product strategy case study

DEFINE & DRIVE PRODUCT STRATEGY

Craft UX around intersection of user needs & business opps

Sigma Computing user segments screenshot linking to ICP case study

ACTIVATE IDEAL CUSTOMER PROFILES

Define 3 user segments & help Sales leverage them to drive conversions

Sagewell Financial customer journey linking to case study

CREATE CUSTOMER JOURNEYS

Understand most effective ways to engage prospects or users

Yahoo! Fantasy Sports screenshot linking to case study

CRAFT FREEMIUM UPSELL EXPERIENCES

Combine products to supercharge freemium upsells

ASU football tickets module screenshot linking to case study

FIND & ACTIVATE NEW SALES OPPORTUNITIES

Leveraging patterns in data to capitalize on spur-of-moment sales

Leadership Experience

Company

Role

Duration

Consulting

(Fintech, ERPs, Ad Platforms, etc)

Principal Product & Design Strategist

2 Years

Sigma Computing

(SaaS B2B Data Platform)

Head of Research & Insights

2.5 Years

Pac-12 Networks

(Streaming TV, Sports, Apps)

Sr. Director, Design & Research

6 Years

Yahoo!

(News, Sports, Health, Travel, Finance)

Design Manager

4 Years

Industry & Brand/Client Experience

Fin Tech

  • Vanguard (B2B)

  • Sagewell Financial (B2C)

  • Yahoo! Finance (B2C)

  • Wells Fargo (B2C)

  • Thomas Weisel Partners (B2B)

​

Health Tech

  • Seattle Children's Hospital (B2C, B2B)

  • Yahoo! Health (B2C)

​

Ed Tech

  • Collaborative Classroom (B2B)​

SaaS/Software Platforms

  • Sigma Computing (B2B)

  • ERP Platforms (B2B)

  • VMware (B2B)

  • Serena Software (B2B)

​

Ad Platforms

  • Pinterest (B2B)

  • Zillow (B2B)

​

Streaming & Entertainment

  • Pac-12 Networks (B2C)

  • Yahoo! Fantasy Sports (B2C)

  • Yahoo! Games (B2C)​

Ecommerce

  • Nike

  • Hyundai

  • Kodak

  • Intel

  • PG&E

​

Apps/Mobile

  • Pac-12 Networks

  • Sagewell Financial

  • Nike

  • Kia

  • Lands' End

  • Many more...

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