ABOUT ME

I have 20+ years experience doing UX design, user research, and product strategy. My experience cuts across many industries and verticals including: software, apps, websites, SaaS, ecommerce, streaming platforms, and more. I've worked as both a principal UX designer and a principal researcher and I've managed teams of designers (UX, visual, product) and researchers. The teams I've managed and hired have ranged from small to medium (2-10 people). Sometimes that's a mix of contractors and FT folks, depending on what is needed. Setting my team up for success and helping them develop has always been a critical goal in my work as a manager and leader. 

For me this means caring about people's professional growth, but also being aware of external traumas that can impact work performance. This can include things like the rise in hate crimes against Asians and Asian Americans, or the ramifications of the shooting in Buffalo targeting Black people, or the impact on parents of the shooting in Uvalde, TX. And of course health concerns re: the covid pandemic or concerns about reproductive care if Roe v Wade is overturned.  

In terms of my contributions, I tend to be flexible and willing to do what it takes to move the company forward, and in some contexts that has meant bringing my other skills to bear such as product management or writing. I am a trained scrummaster and am comfortable with different approaches to design and development. Most places use a mix of Agile or Lean and waterfall when it comes to design. The most important part to me is using an approach that works for what the company has to create and the designers who have to create it. 

One of my biggest strengths is that I can seamlessly transition between the highest level strategy work ("what should we build? For whom?") to the most granular detail ("That button is right justified but a similar button in a module on a screen we looked at 5 screens ago was center justified. Why the difference?") I am idealistic in terms of what can be done, and also pragmatic in what should be done right now. I believe you have to be both in order to deliver the best experiences for the users and the business. 

Outside of work I'm often writing, group texting with my Pac-12 friends about the Warriors championship run (#DubNation), or at the park with my French Bulldog, Pickle.