LAnds' end Oxford express


Lands' End wanted an easy way for customers to get the exact shirt they wanted with regards to color, fabric, size, cuff, collar & fabric.


I didn't start this project but took it on 20% in. The plan was to create a parametric search desktop app so users could both see all the options they had and narrow them down quickly. 


We created a way for users to quickly tackle each set of options, and quickly undo or redo if they changed their minds. During user testing a shopper suggested shortcuts to order basic white or blue buttondowns, the most common shirt choices. We agreed so we added those to the upper right.