PAC-12 APP event screens

Challenge:

How can we best further fan engagement in our app? Our app's main unit of content was a linear broadcast, not schedules or games, etc.

Solution:

 To make following games & teams easier, we created event screens in the app too, leveraging learnings from mobile web but tailored to our apps.  

Outcome:

We created event screens in our app that specifically highlighted ways to watch the teams, follow current or future games, or watch latest videos of the teams. Like on web, they became a hub of user engagement.  

Event screen and options to get notifications specific to this game. (also available: getting notifications for upcoming broadcasts or highlight videos of any of the teams in this event)