PAC-12 APP VIDEOS
How can we get more fans to watch more video in our app?
We saw greater engagement when we created schedules filtered by team & sport so we did the same with videos.
Saw 25% increase in video consumption in the app when we launched. Made it easy when watching a video (esp in portrait mode) to set more team alerts and watch more videos.
Videos landing screen (filterable by sport then by team).