PAC-12 APP VIDEOS

Challenge:

How can we get more fans to watch more video in our app?

Solution:

We saw greater engagement when we created schedules filtered by team & sport so we did the same with videos. 

Outcome:

Saw 25% increase in video consumption in the app when we launched. Made it easy when watching a video (esp in portrait mode) to set more team alerts and watch more videos. 

Videos landing screen (filterable by sport then by team).