DRiving viewership to Pac-12 Now App

Challenge:

How can we best leverage our greatest reach to increase viewership?

Solution:

We reach the largest number of fans via social media. So we took previews and big plays posted on social and deep-linked them into that game on our app. 

Outcome:

Direct-linking from social media to an individual game broadcast was not as easy as it sounds. But via Branch and other tools we did that, increasing app downloads, app viewership and fan satisfaction. 

Video of social promos deep-linking into the Pac-12 Now app.

For live examples:

https://twitter.com/pac12network