Pac-12 Event Screens
Pac-12.com started as a conference website with news & schedule info, but wanted to showcase Pac-12 Network live games and other video content.
Through research I knew that sports fans focused on teams and games. I created then upgraded event screens to organize content & promote tv viewing.
Event screens became the most trafficked part of Pac-12.com and drove the bulk of our online viewership. With Google adding scores etc. to their search results, we got less traffic from Google to those screens. But event screens made up for that, and became the most common landing spot for fans entering Pac-12.com