Pac-12 HOW to watch
Viewership & revenue were our top priorities for 2018-19. So my goal was to incorporate tv subscription prompts where most urgent & useful for fans.
Fans mostly came to event screens in the hours before & during a game, possibly to find out how to watch. So I added "How to Watch" flows to them.
How to Watch was the most common item clicked/tapped on these screens. That flow included the options to sign up for tv providers that carried Pac-12 Networks, including ones with free previews. We drove nearly 100K additional referrals to our tv partners in the first week of football season.
Event screen and start of Watch flow
Video of flow.
Go to any upcoming games on Pac-12 Networks to tap through the flow.