Pac-12: PUT RESOURCES WHERE FANS ARE
Where should we prioritize resources when our main goals are to increase game viewership and fan engagement?
I tracked fan traffic and discovered a few key areas, from a few key sources, that drove most of our numbers.
We focused on what user behavior showed was the backbone of our site, event screens, schedules, live video. And we prioritized the phone view given that in some places 75% of our web traffic was on phones.
I distilled this traffic flow diagram from earlier traffic tracking I had done (below).