Pac-12 viewership projection model 


First step was revamping how we estimated national viewership based on regional data. Step two was communicating that in a simple way.


Most colleagues didn't need a nuanced understanding, they needed a general overview. I distilled the model into five steps and one graphic. 


Executives loved the simplified view and many taped it to their office walls. Folks in distribution and sales also liked it because they could more easily explain the revised rationale to our partners (if needed).