REVENUE & BUSINESS OPPORTUNITIES
I was tasked by the CEO to identify which departments would be the best sales targets for our BI tool, then create an experience that would convince them of Sigma's value, and their ability to use our tool.
Free Trial Signups Increased to
Compared to Prior Promotions
We wanted to boost viewership & tv partner leads. I determined that the traffic to game/event pages right before the start of the game were fans wanting to find out how to watch the game. So I made that easy for fans to do no matter how they wanted to watch, or what device they were on.
Drove Additional Leads in First Week
Schools were struggling with football ticket sales. I noticed traffic patterns that indicated opportunities to better serve fans checking out ticket options the day of home games. We built automated modules (that Sidearm Sports then copied and sold it to their 80+ clients).
Yahoo! Travel had a lot of useful information for would-be travelers. But if we better understood how people did travel research -- and what triggered them to go from "just looking" to "it's real, we're going" -- we could better serve users (and advertisers).
Created net new categor of landing pages w/high sponsorship value