Yahoo! fantasy sports redesign


How could we get fans to use paid fantasy sports tools more? 


User research showed that fans wanted to quickly toggle between live games & fantasy teams. We added the paid tools to the base gametracker tool to up-sell fantasy sports & paid tools specifically.


The combined tool generated $1MM additional revenue the first year after launch. 

Base gametracker tool for following live games with fantasy and stattracker upsells, including fantasy stats at bottom

Stattracker toggle view with team & league real-time updates at top and real game scores at bottom