Yahoo! travel research

Challenge:

Our Travel screens mostly consisted of destination cities, ways to get there, where to stay, etc. Could we do more to serve travelers? 

Solution:

We discovered the biggest triggers for further travel research were: seeing low flight prices, and seeing vacation experiences you wanted to have.

Outcome:

I communicated the results to the team in an infographic and we used the two triggers in the redesign of the site. Users could then see the lowest airfares in their general Yahoo! search (novel at the time) and we enabled users to search for experiences like "beach vacation", "golf trip" or "romantic getaway".